The Gorton's Way

The Gorton’s Way is to provide our consumers and customers with products and services that surpass their expectations.

The Gorton’s Way includes:

  • An intense focus on satisfying the consumer first, last, and always
  • A commitment to providing competitively superior products and matchless customer service
  • An organization and individual dedication to always doing things right and to doing the right things
  • A strong belief in the importance of all our people, their ideas, and their ability to take ownership and make a difference
  • A partnership with all our business associates that is based on clear requirements and superior execution
  • A restless dissatisfaction that causes continuous learning, changing, and improving
  • An extraordinary responsiveness to what needs to be done, made possible by effective focus, teamwork and communication

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Commitment to the Environment

Gorton's Yellow Goes Green!

Environmental responsibility and preserving our natural resources goes beyond our long-time commitment to sustainable fishing practices. It also involves reducing the environmental impact of the work we do and the products we make. As a leader in frozen seafood, we believe that we must also be a leader in environmentally responsible practices, and set a positive example in our industry and our communities.

Seafood Sustainability

We stand behind the promise that our customers can "Trust the Gorton's Fisherman." We take this promise seriously, and it applies not only to the quality of products we make, but to how we make them. Gorton's actively supports environmentally responsible management of our natural resources as a way to ensure that our consumers will always have access to healthy and quality seafood products well into the future. Keeping this idea alive and well is a job we must do every day.

Gorton's recognizes that the increased demand for seafood can put significant pressure on our natural resources. As an industry, and in collaboration with important partners, we need to proactively influence seafood sourcing to prevent harm to the surrounding ecosystems. We recognize that future generations are relying on us to make sound decisions today that allow for long-term economic health and environmental integrity of our seafood resources. As a global leader in frozen seafood, Gorton's is committed to protect and enhance the sustainability of seafood resources and is acting responsibly to address this by:

  • Purchasing from environmentally responsible fisheries, farms and suppliers, and eliminating unsustainable products.
  • Working with our suppliers to ensure traceability and continuous environmental improvement.
  • Encouraging innovation in developing new sources of sustainable seafood.
  • Identifying collaborative partnership opportunities both within and outside the seafood industry and supporting the scientific research needed to advance a sustainable seafood supply.
  • Advocating for responsible fishery and farm management practices through our active participation in federal, state and local management bodies and with conservation organizations and leading trade associations.
  • Communicating, both externally and internally, our progress and measurable performance in relation to our public commitment to advance seafood sustainability.

The consideration of seafood sustainability is an integral part of Gorton's responsible purchasing strategies and operations. Our seafood resources will be safeguarded for the future if we all work together to protect and properly manage the world's marine resources, habitats, and ecosystems.

Other Ways We're Going Green

While seafood sustainability is a top priority at Gorton's, there are many other efforts we are making to go green:

  • Installed new energy efficient lighting resulting in a 40% reduction in electricity usage
  • Reduced water usage by 8 million gallons a year
  • Increased utilization of rail freight by 76% at our Specialty Products location, which reduces green house gas emissions by 2/3 vs using trucks, and saves 9,000 gallons of diesel fuel
  • Saved 11 million pounds of material by reducing carton board strength
  • Continuous "Lean and Green" program with suppliers encourages sustainable practices and green initiatives
  • Testing small scale alternative energy generation

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Photo Credits: Jim Ryan and Tom McPherson