Our Mission: The Gorton's Way

Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great seafood.

Our passion for great seafood is inspired by the variety of delicious ways seafood can be served, and by the inherent goodness of seafood that helps those who enjoy it live happier, healthier lives.

In pursuing our mission, we’re committed to earning consumers’ trust with everything we do, and to living by the set of values we call the Gorton’s Way.


The Gorton’s Way includes:

  • An intense focus on satisfying the consumer first, last, and always
  • A commitment to providing competitively superior products and matchless customer service
  • An organization and individual dedication to always doing things right and doing the right things
  • A strong belief in the importance of all our people, their ideas, and their ability to take ownership and make a difference
  • A partnership with all our business associates that is based on clear requirements and superior execution
  • A restless dissatisfaction that causes continuous learning, changing, and improving
  • An extraordinary responsiveness to what needs to be done, made possible by effective focus, teamwork, and communication