Our Story

A look at the map of the United States will reveal a small dot about three-fourths of the way up the Atlantic coastline. That little spot locates the city of Gloucester, Massachusetts at 42 degrees, 35 minutes North Latitude and 70 degrees, 40 minutes West Longitude. Gloucester is America’s oldest seaport, the birthplace of the U.S. fishing industry and the homeport of Gorton’s Seafood.

Gorton’s was founded in 1849 by a father-son duo under the name John Pew & Sons. Several years later in nearby Rockport, MA, Slade Gorton founded a fishing business and was the first to pack salt-dried codfish. Gorton’s became a registered trademark in 1875. In 1906, Slade Gorton, John Pew and two other Gloucester fisheries merged into Gorton-Pew Fisheries. When the merger became effective, the company offices were located in the same building where Gorton’s Main Office is located today.

At the turn of the 20th century, Gorton’s Codfish Cakes were a New England staple. A leader in innovation, Gorton’s was the first to develop a frozen convenience food – Gorton’s Fried and Frozen Codfish Fillets. Since then, Gorton’s has introduced countless seafood innovations, like “Fresh Lock” processing in the late 1950s and now-famous Gorton’s Fish Sticks in 1952. More recently, Gorton’s Grilled Fillets and Skillet Crisp items have introduced delicious and innovative ways to enjoy seafood.

In 1975, the Gorton’s Fisherman appeared on TV for the first time. “Trust the Gorton’s Fisherman” has since become a famous jingle beloved by Americans.

Much has changed at Gorton’s since 1849, but a few things will always remain the same. Gorton’s is a company proud of its Gloucester history, the Gorton’s Fisherman, and the dedicated people that work every day to help people everywhere enjoy the goodness of great seafood.