For people, age can be a touchy subject, but for a business, old age is a quality to advertise. In consumers’ eyes, the more “years of experience,” the more reliable the service, the more reputable the provider. Local communities prefer longevity as well: Established companies give back via donations and sponsorships, they boost tourism, and they even help shape an entire region’s personality.
The following five companies are over 50 years old (some well over) and are commercial icons of the North Shore. Although industries differ, they have a few key things in common—a sense of history that permeates their operations and an ability to morph with the times without losing sight of core values.
Gorton’s Seafood: Since 1849
Everyone knows the jingle and has probably eaten a fish stick or two. Gorton’s is a freezer aisle fixture—the company’s fish sticks and fried fish fillets are staples for many a family.
Gorton’s walks the walk with a 150-plus- year-old past tied to the fishing industry. The company was originally founded by a father-son duo in 1849 under the name John Pew & Sons. This small precursor eventually merged with Slade Gorton’s Rockport-based fishing business and two other Gloucester fisheries in 1906 to create Gorton-Pew Fisheries. In light of the merger, the expanded company opened offices on Rogers Street in Gloucester, where the main office is still located today.
“Many folks know us as ‘Gorton’s of Gloucester,’ ” says CEO Judson Reis. “We’ve been fortunate to have the same beautiful view of Gloucester Harbor from our main office across the street for over a century—with some structural updates, of course.”
Interestingly, Gorton’s was the first to develop a frozen convenience food— fried codfish fillets—but has focused recently on healthier options such as gluten-free grilled fish and “artisan” fillets with bold-flavored breadcrumbs. Not surprisingly, the trademark fish sticks and fillets “remain some of our most loved and best-selling items,” notes Reis.
Recently, the multimillion-dollar company turned its attention toward sustainability. “It’s become a priority for us,” says the CEO. “Over the past five years, we’ve implemented world- class sustainability practices under our ‘Trusted Catch’ platform and moved from sourcing 64 percent of our wild- caught seafood from certified fisheries to 97 percent in 2013.”
“There is still a lot of work to do on this sustainability journey,” asserts Reis. “But as the leading seafood brand in America, we view it as our responsibility to help create change and to ensure that generations to come can enjoy a great variety of delicious seafood.”
This article was originally published by North Shore Magazine. Click here to read the rest of the article.
Gorton’s Offers “Real Solutions” with New Artisan Fillets Line and Sweepstakes; $2,500 Grand Prize Offered in New Sweepstakes Opportunity.
Gloucester, MA (PRWEB) March 04, 2014 — Gorton’s Seafood is giving consumers the chance to win $2,500 and other great daily and weekly prizes by entering the new Real Solutions Sweepstakes, now through April 21, 2014. The promotion supports the launch of Gorton’s new line of Artisan Fillets, made with wild-caught Alaska Pollock and seasoned with bold ingredients like real chilies, peppercorns and crushed tortilla chips, giving busy families real solutions for making dinnertime tastier and easier than ever.
Over the course of seven weeks, consumers are encouraged to try all the different Artisan Fillets flavors: Roasted Garlic & Italian Herb, Lemon & Cracked Peppercorn, Southwest Tortilla and Southern Style. While discovering these great new options, interested parties can enter the sweepstakes daily for a chance to win the Grand Prize drawing for $2,500 cash. Fourteen First Prize winners will receive a $100 Visa® gift card and a Gorton’s branded bamboo cutting board, and 490 daily winners will receive a full-value product coupon to help serve up their favorite Gorton’s meal.
“Real life can get crazy, so we want to make dinner simple,” says Gavin Kennedy, Senior Manager of Consumer Marketing at Gorton’s. “Our new Artisan Fillets offer a quality, flavorful meal option for families who don’t want to sacrifice taste for time. And since lots of folks look for great seafood ideas during Lent and are seeking variety, we want to give them real solutions they can count on.”
To enter the sweepstakes without purchase, “like” the Gorton’s Facebook page and fill out every required field in the entry form. To enter without Facebook, visit the Gorton’s Promotions page, and fill out the required fields in the entry form. A complete list of Official Rules is available at http://gortons.com/special-offers/promotions/rules/1282.
Gorton’s offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers on the Gorton’s website, http://www.gortons.com. In addition, Gorton’s Seafood is on Facebook and Twitter where consumers may connect with the brand in social media and be the first to hear about news, contest announcements and special promotions.
About Gorton’s Seafood
Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton’s is one of America’s oldest continuously operating companies, and continues to be the innovative leader in the seafood industry. Gorton’s full line of frozen seafood products spans from Breaded and Battered Fish Sticks and Fillets, to gluten free Grilled Fish, to Shrimp Scampi and innovative product lines such as Skillet Crisp Tilapia and Simply Bake Fillets. Gorton’s products are available nationwide in better independent and chain grocery stores.
Gorton’s proudly stands behind the promise that consumers can “Trust the Gorton’s Fisherman” for the best-tasting, highest-quality seafood. The Gorton’s Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.
Post originally featured on PRWeb
Katie Greenlaw, Rinck Advertising, http://www.rinckadvertising.com, +1 (207) 755-9470, katie@rinckadvertising.com
SOURCE: Rinck Advertising
Gloucester, MA (PRWEB) August 08, 2013 — August is National Sandwich Month and Gorton’s is making it easier than ever to celebrate the occasion with one of its newest innovations, Fish Sandwich Fillets. Thanks to this delicious and convenient option, consumers can just “add a bun and you’re done.”
Fish sandwiches have been a consumer favorite at restaurants for decades, so we’re excited to make it easy for people to enjoy them at home now, as well. And at 150 calories per fillet, they’re a fun, new way to enjoy seafood!
Packed with natural omega-3 and free of any MSG, artificial flavors or colors, Gorton’s Fish Sandwich Fillets provide a tasty, easy option for consumers. Designed specifically to fit a sandwich bun, these crunchy breaded whole fillets of 100 percent wild-caught Alaska Pollock are the perfect choice to satisfy any sandwich craving. And at 150 calories per fillet, they’re a fun, new way to enjoy seafood!
“Fish sandwiches have been a consumer favorite at restaurants for decades, so we’re excited to make it easy for people to enjoy them at home now, as well,” said Zach Soolman, Director of Consumer Marketing at Gorton’s. “What I love about our Fish Sandwich Fillets is that they can be customized to fit anyone’s taste preferences. At home with my family, I enjoy our sandwich fillets with a slice of cheese and tartar sauce – very classic – but other people at Gorton’s love to pair them with avocado and coleslaw or tabasco sauce. It brings great, delicious variety to any dinner table.”
For inspiration on different ways to customize Fish Sandwich Fillets, Gorton’s offers delicious recipe ideas on The Gorton’s Galley, including a classic Fish Sandwich BLT, Buffalo Fish Sandwich and more. A resealable bag of Gorton’s Fish Sandwich Fillets contains 8 servings and retails for $5.49, making it a fantastic value to enjoy during National Sandwich Month!
For additional information about Gorton’s Fish Sandwich Fillets and other products, visit gortons.com. Gorton’s Seafood offers the latest news and product announcements on gortons.com and on Facebook, Twitter and Pinterest.
About Gorton’s Seafood
Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton’s is one of America’s oldest continuously operating companies, and continues to be the innovative leader in the seafood industry. Gorton’s full line of frozen seafood products spans from Breaded and Battered Fish Sticks and Fillets, to gluten free Grilled Fish, to Shrimp Scampi and innovative product lines such as Skillet Crisp and Simply Bake. Gorton’s products are available nationwide in better independent and chain grocery stores.
Gorton’s proudly stands behind the promise that consumers can, “Trust the Gorton’s Fisherman,” for the best-tasting, highest-quality seafood. The Gorton’s Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.
Post originally published on PRWeb.
Katie Greenlaw, Rinck Advertising, http://www.rinckadvertising.com, (207) 755-9470, katie@rinckadvertising.com
SOURCE Rinck Advertising
Gorton’s Kicks Off the New Year With “Real Fabulous” Sweepstakes; Gorton’s Offers Chance to Win a Wardrobe Makeover.
Gloucester, MA (PRWEB) January 10, 2014 — The crew at Gorton’s Seafood is kicking off 2014 with a sweepstakes that consumers are sure to feel fabulous about. The Gorton’s “Real Fabulous” Sweepstakes highlights Gorton’s 11 varieties of 100 calorie or less gluten free Grilled Fish items and the health benefits offered by incorporating Gorton’s Grilled Fish into your diet. And once consumers are feeling great on the inside, Gorton’s will help to make one lucky winner feel their most fabulous on the outside, too. The Gorton’s “Real Fabulous” sweepstakes offers consumers the opportunity to enter to win one of twenty $50 gift cards in weekly prizes, and one grand prize of a $1,000 wardrobe makeover.
“At Gorton’s, we believe that feeling really good goes beyond how you look on the outside. It’s about how you feel on the inside,” said Gavin Kennedy, Director of Consumer Marketing at Gorton’s. “The ‘Real Fabulous’ promotion lets us share the news of our Grilled product line and the many ways incorporating Grilled fish into your diet can help you look and feel your best, while also giving consumers a chance to win a wardrobe makeover.”
There are several really fabulous reasons to incorporate Gorton’s Grilled Fish into your diet plans this year. Each fillet is gluten free, high in protein, 3 grams of fat or less and 100 calories or less. But, you don’t have to sacrifice taste for a trimmer waist. The wide variety of options like 100% real Grilled Tilapia, Grilled Salmon, and Grilled Alaska Pollock, expertly seasoned with delicious flavors like real garlic, zesty peppercorns, lemon, and spices helps make sticking to resolutions easier.
To enter the Gorton’s “Real Fabulous” Sweepstakes without purchase, “Like” the Gorton’s Facebook page, and fill out all required fields in the entry form. To enter without going through Facebook, go to the Gorton’s Promotions Page and fill out all required fields in the entry form. Participants have the opportunity to enter the sweepstakes once daily for a chance to win one of 20 weekly prizes, and will then be automatically entered for the chance to win the grand prize. Only online entries are accepted or permitted.
Gorton’s offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers on the Gorton’s website, http://www.gortons.com. In addition, Gorton’s Seafood is on Facebook, Twitter, and Pinterest where consumers may connect with the brand and be the first to hear about news, contest announcements and special promotions.
About Gorton’s Seafood
Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton’s is one of America’s oldest continuously operating companies, and continues to be the innovative leader in the seafood industry. Gorton’s full line of frozen seafood products spans from Breaded and Battered Fish Sticks and Fillets, to gluten free Grilled Fish, to Shrimp Scampi and innovative product lines such as Skillet Crisp Fillets and Simply Bake Fillets. Gorton’s products are available nationwide in better independent and chain grocery stores.
Gorton’s proudly stands behind the promise that consumers can “Trust the Gorton’s Fisherman” for the best-tasting, highest-quality seafood. The Gorton’s Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.
Post originally published on PRWeb.
Katie Greenlaw, Rinck Advertising, http://www.rinckadvertising.com, +1 (207) 755-9470, katie@rinckadvertising.com
SOURCE Rinck Advertising
Chances are, you’ve eaten a Gorton’s fish stick at some point in your life. And now, thanks to a partnership with the New England Aquarium, the chance that the fish in that stick was sustainably fished is much higher.
Gorton’s is the largest seller of frozen seafood in the U.S. Five years ago, the company undertook a partnership with the New England Aquarium to look at shifting their suppliers toward sustainable fishing practices. The focus was on increasing the portion of supply from fisheries that meet the certification standards of the Marine Stewardship Council and the Aquaculture Stewardship Council.
“We realized what an important component of our business sustainability was,” said Lisa Webb, vice president of supply chain at Gorton’s. “We started with an assessment of all the seafood species we procure, taking a deep dive into the impact we’re having on future generations, the impact on water.”
While the aquarium had partnered with restaurants and grocers before, the Gorton’s relationship is an expansion of its corporate partnerships, said Heather Tausig, vice president of conservation at the aquarium. “We’re thinking about how to affect change on the waters by working with large buyers of seafood,” Tausig said. “It has been really beneficial for us to learn from different companies at different places in supply chain.”
Through the five-year partnership, the company reports that it has moved from sourcing 64 percent of its products from certified fisheries to 97 percent. Gorton’s declined to give an estimate of how many pounds or dollars of seafood it sells per year, but Webb, as an example, said that the company is one of the largest buyers of Alaskan pollock in the world, and that they believe that the moves will have a “significant impact on that industry.”
“It’s all about preserving the resources for future generations,” Webb said. “That’s our livelihood. It’s fishermen’s livelihood to make sure seafood is abundant.”
This article was originally published in HuffPost, written by Kate Sheppard.
Gorton’s Seafood Celebrates the “Fish Stick-tieth” Birthday with New Sweepstakes Opportunity
Gloucester, MA (PRWEB) July 17, 2013 — Happy 60th Birthday, Gorton’s Fish Sticks! This year marks the 60th anniversary of the classic Gorton’s Seafood Fish Sticks that families know and love. Introduced in 1953, Gorton’s Fish Sticks quickly became a fan favorite and have continued to be a staple on dinner tables across the country. To celebrate this milestone, Gorton’s is hosting an online birthday celebration and inviting fans to join the party by participating in the “Happy Fish Stick-tieth Birthday Sweepstakes” now through August 2, 2013.
Introduced 60 years ago, Gorton’s Fish Sticks quickly became a popular product. Over the years, Gorton’s has responded to changing consumer needs by updating packaging, such as introducing a 19.0 ounce resealable bag for added storage convenience, and removing Trans Fats and MSG to improve the product’s health profile. What hasn’t changed is Gorton’s Fish Sticks’ delicious flavor and irresistible crunch adults and children alike enjoy. Decades later, the now-iconic Fish Sticks are more beloved than ever, with over 80 million servings enjoyed by families in 2012 alone!
With their versatility, it’s easy to create innovative Fish Stick meal options the whole family will love. Consumers can enjoy Fish Sticks the classic way with ketchup or tartar sauce, or as a delicious twist on tacos or salads. Gorton’s offers a variety of inspired recipes on the Gorton’s Galley to help consumers satisfy their taste buds.
To celebrate the 60-year success of their Fish Sticks, Gorton’s is inviting consumers to join the celebration by entering the “Happy Fish Stick-tieth Birthday Sweepstakes.” Consumers can celebrate the “Fish Stick-tieth” birthday by entering daily until Friday, August 2, 2013, for the opportunity to win the Ultimate Birthday Party Grand Prize: a $500 VISA® Gift Card, $100 snapfish® Gift Card and more, or one of 4 first place prizes. For more information, please visit gortons.com or Gorton’s Seafood on Facebook.
To enter the sweepstakes without purchase, visit http://apps.facebook.com/gortons_giveaway/, “like” the Gorton’s Facebook page and fill out every required field in the entry form. To enter without going through Facebook, go to http://gortons.com/special-offers/promotions and fill out every required field in the entry form. A complete list of Official Rules is available at http://gortons.com/special-offers/promotions/rules/711.
Gorton’s offers downloadable coupons and a free digital newsletter that provides monthly recipes and coupon offers on the Gorton’s website. In addition, Gorton’s Seafood is on Facebook and Twitter where consumers may connect with the brand in social media and be the first to hear about news, contest announcements and special promotions.
About Gorton’s Seafood
Since 1849, Gorton’s mission has been to help people everywhere enjoy the goodness of great seafood. Headquartered in Gloucester, Massachusetts, Gorton’s is one of America’s oldest continuously operating companies, and continues to be the innovative leader in the seafood industry. Gorton’s full line of frozen seafood products spans from Breaded and Battered Fish Sticks and Fillets, to gluten free Grilled Fish, to Shrimp Scampi and innovative product lines such as Skillet Crisp and Simply Bake. Gorton’s products are available nationwide in better independent and chain grocery stores.
Gorton’s proudly stands behind the promise that consumers can “Trust the Gorton’s Fisherman,” for the best-tasting, highest-quality seafood. The Gorton’s Fisherman, in his yellow slicker and rain hat, embodies this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.
This article was originally published on PRWeb via Rinck Advertising
Katie Greenlaw, Rinck Advertising, http://www.rinckadvertising.com, (207) 755-9470, Katie@rinckadvertising.com
SOURCE Rinck Advertising