Privacy Policy

Updated: August 22, 2024

The web site you have entered is operated by Gorton’s, Inc. (“Gorton’s”). Gorton’s is committed to protecting your personal privacy. This Privacy Policy (“Policy”) outlines the types of Personal Information (defined below) that is collected by Gorton’s on this web site and offline, such as when you enter a Gorton’s sweepstakes, contest or promotion, and how we use and disclose that information. This Policy also tells you certain rights you may have with respect to the Personal Information we collect. This Policy applies to web sites and social media accounts operated by Gorton’s and to information Gorton’s collects offline, except where a different privacy policy explicitly applies to that collection.

 

1. Your Consent to this Policy
2. Collection of Personal Information
3. How We Use or Disclose Your Information
4. Cookies and Other Tracking Technologies
5. How Long We Retain Information and Data Localization
6. Children
7. Security of Information
8. Opting Out of Communications
9. Changes in Our Policy
10. Who to Contact
11. Addendum to the Policy for Residents of California
12. Addendum to the Policy for Residents in Other U.S. States
13. Addendum to the Policy for Residents of Canada

 

Your Consent to this Policy

If you do not agree with any term in this Policy, please do not provide any Personal Information on this site or in any Gorton’s sweepstakes, contest, or promotion.

If you choose not to provide Personal Information on this site or offline, you may not be able to do certain things, like access particular areas of the site or enter a sweepstake or contest.

Collection of Personal Information

As used in this Policy, “Personal Information” is information that is used to identify, relate to, describe, is capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. The categories of Personal Information that we collect are as follows:

• Identifiers (for example, your name, address, phone number, online identifier, IP address, device type, email address or other similar identifiers);
• Internet or other electronic network activity information (for example, your browsing history, search history, and information regarding your interaction with an Internet website, application or advertisement);
• Commercial information (for example, a record of the products you obtained or considered or other information related to purchasing or consumer histories);
• Geolocation data;
• Audio information (for example, recordings of calls to customer service);
• Inferences (for example, information used to create a profile of your preferences and characteristics).

Our payment processor may collect financial information from you.

Your Personal Information may be collected from the following categories of sources:

• Directly from you;
• Third-party vendors and service providers;
• Our parent and affiliate companies; and
• Website/mobile app/social media activity.

When you provide us with Personal Information, you are authorizing us to use that information in accordance with the terms of this Policy, which includes your right to limit our use of the Personal Information as described in this Policy (see “Who to Contact” below).

How We Use or Disclose Your Information

We may use your Personal Information for the following purposes:

• To provide our services to you, such as maintaining our website and making other services available to you, providing and delivering you the products and services you request, providing customer service; providing updates on our products and services, communicating with you (including soliciting feedback or responding to requests, complaints, and inquiries); and providing similar services or otherwise facilitating your relationship with us.
• For our internal business purposes, such as day-to-day operation of our business, maintaining internal business records, such as accounting, document management and similar activities, enforcing our policies and rules, management reporting and analytics, auditing, and IT security and administration.
• For our internal research and product improvement purposes, such as improving our website or other services, creating new services, and debugging and repairing errors with our systems, networks, and equipment.
• For legal, safety or security reasons, such as complying with legal requirements, processes, or orders; complying with reporting and similar requirements; complying with government inspections and other requests from government or other public authorities; pursuing legal rights and remedies; investigating and responding to claims against Gorton’s and its customers and employees; protecting our, your, our customers’, and other individuals’ safety, property or rights; addressing security and health and safety issues (including managing spread of communicable diseases) and malicious, deceptive, fraudulent, or illegal activity; and receiving legal advice or approval.
• In connection with a corporate transaction, such as if we acquire, or some or all of our assets are acquired by, another entity, including through a sale in connection with bankruptcy and other forms of corporate change.
• For marketing and targeted advertising, such as marketing our products or services or those of our affiliates, business partners, or other third parties. For example, we may use Personal Information we collect to personalize advertising to you (including by developing product, brand, or services audiences and identifying you across devices/sites), or to analyze interactions with us or our website.

We may use anonymized, de-identified, or aggregated information for any purpose.

In the course of doing business, we engage other companies and individuals to perform a variety of functions on our behalf. For example, we hire agencies to help administer consumer promotions, to analyze data, to fulfill orders, and to provide customer service.

Third-party recipients that may receive your Personal Information fall into the following categories:

• Our parent and affiliate companies.
• Third-party vendors and service providers.
• Government agencies, law enforcement, and other recipients for legal, security, or safety. purposes
• Advertising and analytics partners, such as certain companies that operate cookies and other tracking technologies, and social media companies. Where required by law, we will obtain your consent prior to the disclosure.
• Other entities in connection with corporate transactions.
• Entities to which you have consented to the disclosure, where consent is required by law.

We will not sell, trade, or rent your Personal Information to third parties. At times we may provide Personal Information and aggregate statistics about our visitors, database entries, web traffic patterns, and related site information we collect on our web site to selected vendors or third parties to analyze solely to help us improve our products and our web sites. Finally, please note that we may release your Personal Information if required to do so by law, or by search warrant, subpoena, or court order.

Cookies and Other Tracking Technologies

You may have heard of “cookies,” which are files or pieces of information that are stored by your browser on your computer’s hard drive. Gorton’s may use cookies and other tracking technologies (including “session replay” and similar tools) to collect information during your visit to our web site, such as the particular site areas you visit and the products or services you buy through our web site. We collect this information to better tailor our site and our products to your interests and needs. This information may also be used to help speed up your future activities on our sites. For example, a site can recognize that you have provided Personal Information to us and refrain from requesting the same information a second time. Although the cookies we use may change from time to time, they generally fall into one of the following categories:

• Strictly necessary cookies: These cookies are strictly necessary in order for you to use the services, load and view content, and access your account.
• Functionality cookies: These cookies help us remember you and personalize features and content for you.
• Preference cookies: These cookies allow us to capture and store your preferences (e.g., your opt-in and opt-out), account settings, and certain login information.
• Analytics cookies: These cookies help us and our service providers compile statistics and analytics about platform users, including traffic, usage, demographic, and trend data, which will enable us to understand how users engage with our website.
• Advertising cookies: These cookies will display advertising on our website and on third party websites. Some of these advertisements may be interest-based, meaning that they are tailored to your interests or behaviors on our website or on other websites.

Most browsers are initially set to accept cookies. If you’d prefer, you can set your browser to refuse cookies or to alert you when cookies are being sent. Refusal of cookies at the site you entered may result in an inability to visit certain areas of the site or to receive personalized information when you visit the site. Our cookie management platform responds to Do Not Track signals and global privacy preferences where required by law.

In addition, we are constantly trying to improve how we promote our web sites. To help us do this, we may measure the effectiveness of our web presence by determining what you clicked on to get to our site.

Site measurement statistics may be used to personalize your web site experience, as well as to evaluate statistics about usage of the web site. Information about your computer, such as your IP address (a number assigned to your computer whenever you surf the Internet), the type of Internet browser you are using and the type of computer operating system you are using may also be collected. This is to ensure that our web sites present the best web experience for visitors and that they are an effective information resource. For example, we use Google Analytics to help us improve the user experience. Google Analytics may use cookies and other tracking technologies to perform their services. To learn how Google Analytics collects and processes data, please visit: “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners.

Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support Gorton’s promotional activities and web site development.

Finally, we may supplement the information that you provide us with other information that we receive from third parties. We do this for marketing purposes in order to provide more targeted products and services to meet your needs.

We have not sold Personal Information for monetary consideration. However, our use of cookies, advertising and tracking technologies may be considered a “sale” or “sharing” under certain U.S. state consumer privacy laws. We have sold or shared the following categories of Personal Information with our targeted advertising service providers and partners: Identifiers, Geolocation Data, and Internet Activity Information. We do not knowingly sell the Personal Information of minors under 18.

How Long We Retain Information and Data Localization

Gorton’s will retain your Personal Information for as long as is reasonably necessary to fulfill the purposes for which the information was originally collected. However, if a longer retention period is required or permitted by law, or for legal, tax, regulatory or other legitimate and lawful business purposes, we will retain the information in accordance with such requirements or purposes.

Gorton’s is based in the United States, and the Personal Information we collect and process is retained and stored in the United States. Gorton’s affiliates and third parties also may transfer, store, or process your information in the United States or other countries. By using Gorton’s web sites, you consent to any transfer, storage, or processing of information in this manner, which depending on where you live, may be outside of your country. You may request that we do not transfer your Personal Information to the certain countries, but if you do, we may not be able to accommodate your request. To make such a request, see “Who to Contact” below. When you use Gorton’s web sites and provide Personal Information, you should do so in compliance with the applicable data protection laws and regulations in your location.

Children

Gorton’s web sites are not directed at or intended for the use by individuals under the age of 16. We do not knowingly collect personal data from nor send requests for personal data to individuals under the age of 16. Users under age 16 should not submit any Personal Information to Gorton’s.

Security of Information

We take reasonable precautions to keep your Personal Information secure. Personal Information is subject to reasonable security measures designed to prevent unauthorized access, modification, or misuse.

Opting Out of Communications

We may communicate with you by email about products and services that may be of interest to you. If you have opted in or otherwise qualify to receive these forms of communication, and no longer wish to receive such communications, you may opt out or unsubscribe by following the instructions that are included in the communication or by contacting us using the information provided in the “Who to Contact” section below.

Changes in Our Policy

Gorton’s reserves the right to change this Policy from time to time as necessary and at our discretion. When we do so, we will also revise the date at the top of this Policy. We will post any new policy here and we encourage you to visit this area frequently to stay informed.

Who to Contact

Please write to us at info@gortons.com or call us at 1-800-222-6846 if you have any comments or questions about this Policy, to submit a request, or to report any violations of this Policy.

If you don’t want to be contacted in the future or would like us to correct or update your Personal Information in our records, please email us with your request at info@gortons.com.

 

Addendum to the Policy for Residents of California

These additional disclosures are directed only to those residents of California and supplement the information contained in the Policy. Information on the types of Personal Information we collect and the manner in which we collect that information can be found in the “Collection of Personal Information” section above. Information on how we use and disclose Personal Information can be found in the “How We Use or Disclose Your Information” section above. Pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA/CPRA”), California residents are entitled to certain data privacy rights:

• Right to Know (Specific Pieces of Personal Information). You have the right to know the specific pieces of your Personal Information that we have collected about you.
• Right to Know (Categories of Personal Information). You have the right to know (i) the categories of Personal Information we have collected from you; (ii) the categories of sources from which the Personal Information is collected; (iii) the categories of your Personal Information we have sold or disclosed for a business purpose; (iv) the categories of third parties to whom your Personal Information was sold or disclosed for a business purpose; and (v) the business or commercial purpose for collecting or selling your Personal Information.
• Right to Delete. You have the right to request that we delete your Personal Information that we have collected and retain.
• Right to Correct. You have the right to request that we correct inaccurate Personal Information that we have collected and retain.
• Nondiscrimination. You have the right not to be subject to discrimination for asserting your rights under the CCPA/CPRA.

Submit a Privacy Request. To submit a privacy request, please contact us in accordance with the “Who to Contact” section in the Policy. If you would prefer, you may designate an authorized agent to submit a privacy request on your behalf. An authorized agent must be registered with the California Secretary of State to conduct business in California.

Privacy Request Verification Process. If you (or your authorized agent) make any request related to your Personal Information, Gorton’s will contact you to ascertain your identity (and the identity of the authorized agent, to the extent applicable) to the degree of certainty required or permitted under the law before addressing your request. Gorton’s will, to the extent required or permitted by law, require you (or your authorized agent) to verify your request via email, request certain contact information or government identifiers, and match at least two pieces of such Personal Information with data that we have previously collected from you before granting you access to, erasing, or correcting, specific pieces or categories of Personal Information, or otherwise responding to your request. Gorton’s may require that you (or your authorized agent) provide written documentation that demonstrates a third party is authorized to serve as your agent for the purposes of submitting the requests, unless you have provided the authorized agent with power of attorney pursuant to California Probate Code §§ 4121 to 4130. None of your privacy rights are absolute, and such rights are subject to legal and regulatory exceptions and exemptions. For more information about the CCPA/CPRA, please see: https://oag.ca.gov/privacy/ccpa.

Opt-Out Rights / Do Not Sell or Share My Personal Information. California residents have the right to opt out of the “sale” or “sharing” of their Personal Information. Gorton’s does not sell your Personal Information to third parties for monetary consideration. Gorton’s uses third-party analytical and targeted advertising features on our web sites and similar web tools provided by our affiliates and third party partners, and this may involve the disclosure of your Personal Information to third parties and may constitute the “sale” or “sharing” of your Personal Information for CCPA/CPRA purposes. To opt out of this sale or sharing of your Personal Information in these circumstances, you will need to modify your “Cookie Settings” to remove any consent you may have provided to Gorton’s to collect this information or to otherwise disable “cookies”. Alternatively, you or your authorized agent may contact us in accordance with the “Who to Contact” section in the Policy.

Children. Gorton’s web sites are not directed at, and should not be used by, any individual under the age of sixteen (16). Gorton’s does not knowingly target its web sites to, or collect, store, sell or share the Personal Information of individuals under sixteen (16) years of age.

Limit Use of Sensitive Personal Information. Gorton’s does not use or disclose sensitive personal information for reasons other than those set forth in the CCPA/CPRA, and therefore we do not provide individuals with the ability to limit how we use or disclose such sensitive personal information.

Data Retention. See the “How Long We Retain Information and Data Localization” section above for details on our data retention practices.

Addendum to the Policy for Residents in Other U.S. States

Certain other states in the U.S. (other than California) also grant privacy rights. These additional disclosures supplement the information contained in the Policy. Information on the types of Personal Information we collect and the manner in which we collect that information can be found in the “Collection of Personal Information” section above. Information on how we use and disclose Personal Information can be found in the “How We Use or Disclose Your Information” section above. Depending on where you live, you may have the following rights, subject to any applicable exemptions or limitations:

• The right to know and access your Personal Information, such as the categories of Personal Information we have collected, the sources of Personal Information, the purposes of collection, and how we used, disclosed, sold, or shared Personal Information.
• The right to correct inaccurate Personal Information that we maintain about you.
• The right to delete your Personal Information under specific circumstances.
• The right to object or opt out of certain types of processing, including: (1) processing for the purpose of targeted advertising, (2) processing for the purpose of the sale of Personal Information, and (3) processing for the purpose of certain types of profiling and automated decision-making.
• The right to data portability, which means requesting a copy of your Personal Information in an accessible format.
• The right to equal service, meaning if you choose to exercise any of these rights, we will not discriminate against you. If you exercise certain rights, understand that you may be unable to use or access certain features of the Website or our services or properties.
• The right to appeal, meaning if we do not grant your consumer request, you may have the right to appeal that denial.

To the extent any of the above rights are applicable, you may exercise your rights by contacting us in accordance with the “Who to Contact” section in the Policy. You may designate an authorized agent to submit a privacy request on your behalf.

If you (or your authorized agent) make any request related to your Personal Information, Gorton’s will contact you to ascertain your identity (and the identity of the authorized agent, to the extent applicable) to the degree of certainty required or permitted under the law before addressing your request. Gorton’s will, to the extent required or permitted by law, require you (or your authorized agent) to verify your request via email, request certain contact information or government identifiers, and match at least two pieces of such Personal Information with data that we have previously collected from you before granting you access to, erasing, or correcting, specific pieces or categories of Personal Information, or otherwise responding to your request. Gorton’s may require that you (or your authorized agent) provide written documentation that demonstrates a third party is authorized to serve as your agent for the purposes of submitting the requests.

 

Addendum to the Policy for Residents of Canada

These additional disclosures are directed only to those residents of Canada and to supplement the information contained in its Policy and to provide you notice that Gorton’s collects personal data (as the term is defined in the Personal Data Protection and Electronic Documents Act of Canada (“PIPEDA”)) and will collect, store, use and process personal data in accordance with this Policy and Gorton’s obligations under PIPEDA and other applicable Canadian provincial laws. Information on the types of Personal Information we collect and the manner in which we collect that information can be found in the “Collection of Personal Information” section above. Information on how we use and disclose Personal Information and why can be found in the “How We Use or Disclose Your Information” section above. Pursuant to these Canadian laws, you have a right to request access to your Personal Information and to request that inaccurate Personal Information be corrected. If you have submitted Personal Information to Gorton’s and would like to have access to it, or have it corrected, please contact us in accordance with the “Who to Contact” section in the Policy.

 

When requesting access to, or correction of, your Personal Information, Gorton’s will require that you verify the request via email, and we will request specific data from you to enable us to confirm the authenticity of the request and your identity, and to enable us to search our records and databases. Gorton’s may not be able to allow you to access certain Personal Information in certain circumstances—for example, if the information contains Personal Information related to another individual or it is subject to a legal inquiry. If Gorton’s cannot provide you with access to or the ability to correct your Personal Information, we will use reasonable means to inform you of the reasons why, subject to any legal or regulatory restrictions. Please note, you may withdraw your consent for Gorton’s to collect Personal Information at any time. To delete your information from Gorton’s files, or to withdraw your consent, please contact us in accordance with the “Who to Contact” section in the Policy.

Gorton’s takes commercially reasonable measures to protect your data and will, from time to time, review and update its security measures. See the “How Long We Retain Information and Data Localization” section above for details on our data retention practices.

If you have concerns with how Gorton’s processes data, you may file a complaint with the Office of the Privacy Commissioner of Canada. For more information about the Office of the Privacy Commissioner of Canada, please access its website.