GORTON'S x SXSW

March 8th - 9th, 2025    •    88 Rainey Street

From our iconic yellow-clad Fisherman to crunchy fish sticks, Gorton's has been the trusted choice in frozen seafood for over 175 years. This year, we celebrated Gorton’s Shrimp and the launch of our new Coconut Shrimp and Double Crunch Shrimp by taking over Austin with an epic Shrimp and Cocktail activation at SXSW. Our event was full of mouthwatering shrimp recipes, thirst-quenching cocktails, limited edition merch, live music, cooking demos and a whole sea of surprises. And our shrimp weren’t the only ones that showed up, because you all came out and joined the party in a big way.

Check out more of what we cooked up below.